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The Honest Ads Act is Back

This week, Senators Graham (R-SC), Klobuchar, (D-MI) and Warner (D-VA) reintroduced The Honest Ads Act which would expand disclosure requirements for online political advertisements. A companion bill was introduced in the House by Representatives Kilmer (D-WA) and Stefanik (R-NY).

The bill would require disclaimers on political advertisements made on the internet or social media platforms to be more like the Paid For By disclaimers on television, radio, or print.

Another provision campaigns and political media consultants should be aware of would require digital platforms to maintain a public file of political advertisements. The file would contain a copy of the advertisement, the targeted audience, the number of views generated, the dates and times of publication, the rates charged, and the contact information of the purchaser.

The bill would also require social media platforms to take additional steps to ensure foreign individuals or groups are not purchasing political ads to influence U.S. elections.

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